The UC Berkeley Haas Tech Challenge is a case competition run by the Haas Technology Club. It gathers teams from the world’s top business schools to solve real-world business challenges, gain hands-on experience in technology industry, and network with industry professionals and student peers. The 2013 Haas Tech Challenge case competition was run under the theme of “Consumerization of IT”:
As employees become increasingly comfortable with new technologies and methods of communicating in their personal lives, companies face increasing pressure to meet employee demands for similar ease of access to information and collaboration tools in their professional lives. The challenge, though, is identifying the tools that will be most useful to them and managing issues including asset management, security, mobile device management, cost containment, etc., that need to be addressed for such an approach to work. The IT organization at Gap Inc. has been exploring these issues and is trying to identify the best ways to provide a seamless collaboration experience to employees where collaboration and information tools are an integral part of how they work. This case competition will explore ways to help Gap identify the most promising opportunities to deliver on this collaboration vision and build the business cases for how they might work.
“A combination of talented students from some of the most prestigious schools in US and sharp focus on consumerization of IT, yielded a mixture of creative ideas and interesting breakthrough that sheds new light on how to maximize value of IT at Gap. The ability to network and observe these bright students deliver on the case competition gave Gap an opportunity to learn from their insights and build future connections with these students and Berkley Haas”
- Tom Keiser, CIO Gap, Inc.
“Tapping a strong talent pool of students from the top academic institutions in the US to unlock the value in larger and larger volumes of industrial data brings a whole new level of insight on system operations for our customers. The result is helping to enable the Industrial Internet for new efficiency gains.
The case competition provided a great forum that gave GE the chance to network with students, listen to team presentations and strengthen our relationship with the Berkeley-Haas.”
- Katherine Butler, General Counsel of GE Software